Audi is introducing a whole new dimension to the premium compact class. The new Audi A1 is a dynamic and individual vehicle that condenses all of the virtues of the brand down to less than four metres – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the biggest news in the segment.
The Audi brand stands for automotive passion. With its agile chassis and powerful engines, the A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille.
The hood and rear hatch encompass the body; the tail lights are three-dimensionally moulded and present an unmistakable design, day or night. The interior of the A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes.
Audi’s latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The A1 is the first premium automobile in the small compact class – a true, fully-fledged Audi.
The new Audi A1 is due for South African release in the first quarter of 2011.
For more info visit www.audi.co.za
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